The ageing process can be a difficult one to navigate, especially when in a transitional skin period. Going from one’s twenties when skin is clear, bright and smooth and prevention is the focus, it can be tempting to jump straight to rich, intensive formulas at the first sign of fine lines and wrinkles. However, they will often be addressing concerns for much older skin such as age spots, deep wrinkles, skin thickness, and peri- and post-menopausal skin problems – issues that are typically quite a few years away for women aged 30 – 45!

My advice to women within this age range is amalgamate prevention AND intervention – both shield your skin from further ageing while concentrating on very specific areas of the first signs of ageing.

PREVENTION

Wearing an SPF is very important when fighting ageing as the sun’s UV rays can penetrate windows even on a cloudy day which can cause free radicals to damage skin cells. Also, incorporate antioxidants into skincare for maximum protection - our Reparative Collection contains a concentrated formula of peptides and antioxidants, which enhance the skin’s own production of Glutathione – the body’s most powerful antioxidant:

INTERVENTION

Facial skin isn’t all the same; under eyes are particularly susceptible to damage because the skin is thinner, and they start to develop fines lines and dark circles. Expression lines may start to become noticeable too. For these areas, it’s important to look for high concentrations, innovative delivery methods that penetrate skin deeply, and effective ingredients. Within our Treatment Collection – a range inspired by my clinical experience designed to target specific concerns – is two products, one of which is multi-use, that deliver powerful actives deep into the dermis for transformational results: