A SERUM INVESTMENT
Believing in the simple but effective steps of a skincare routine, we tailor each step to combat and transform your complexion. Discover why serums are worth the investment and how to incorporate it into your routine.
August 06, 2020
A Serum Investment
A SERUM INVESTMENT
Believing in the simple but effective steps of a skincare routine, we tailor each step to combat and transform your complexion. Discover why serums are worth the investment and how to incorporate it into your routine.
By: Nateisha Scott
By: Nateisha Scott
WHAT IS A SERUM?
If you line up your skincare routine – cleanser, toner/essence, moisturiser, SPF, your serum would set between your essence and moisturiser. Think of your serum as the product to target your skincare concern. The often lightweight but effective formula means it can treat concerns from ageing to breakouts and dehydration. Serums are designed with a smaller molecular structure ensuring that it can penetrate deeply into the skin and deliver a very high concentration of active ingredients. Collectively, working a serum into your routine is a great investment when wanting to combat targeted concerns.
A SERUM COLLECTION
Y THEOREM REPAIR SERUM
Designed as our first 111SKIN products, the Y Theorem Serum is formulated to heal, repair and protect stressed skin. Applied to cleansed skin, the serum will significantly boost collagen levels, support cell regeneration and improve elasticity in the skin. If the skin has faced any exposure, applying the serum and the Y Theorem Bio Cellulose Facial Treatment Mask to the skin will put your complexion on the right path to repair and restore.
Y THEOREM REPAIR light SERUM
A lighter weight and texture, the Y Theorem Serum Light still harnesses the same impact as the original Y Theorem but with a lighter texture. With additional brightening agents, treat any discolouration, pigmentation as well as boost collagen, enhance volume and protect the skin against environmental damage.
CELESTIAL BLACK DIAMOND SERUM
Uniquely formulated with a delivery system that is unrivalled, the Celestial Black Diamond Serum improves firmness and elasticity whilst encouraging collagen and elastin to improve the firmness and elasticity in the skin. Also designed to hydrate, volumize and smooth the skin, the black diamond particles allow for the highly potent ingredients to penetrate the skin resulting in a transformed complexion.
WHAT IS A SERUM?
If you line up your skincare routine – cleanser, toner/essence, moisturiser, SPF, your serum would set between your essence and moisturiser. Think of your serum as the product to target your skincare concern. The often lightweight but effective formula means it can treat concerns from ageing to breakouts and dehydration.
Serums are designed with a smaller molecular structure ensuring that it can penetrate deeply into the skin and deliver a very high concentration of active ingredients. Collectively, working a serum into your routine is a great investment when wanting to combat targeted concerns.
A SERUM COLLECTION
Y THEOREM REPAIR SERUM
Designed as our first 111SKIN products, the Y Theorem Serum is formulated to heal, repair and protect stressed skin. Applied to cleansed skin, the serum will significantly boost collagen levels, support cell regeneration and improve elasticity in the skin. If the skin has faced any exposure, applying the serum and the Y Theorem Bio Cellulose Facial Treatment Mask to the skin will put your complexion on the right path to repair and restore.
Y THEOREM REPAIR light SERUM
A lighter weight and texture, the Y Theorem Serum Light still harnesses the same impact as the original Y Theorem but with a lighter texture. With additional brightening agents, treat any discolouration, pigmentation as well as boost collagen, enhance volume and protect the skin against environmental damage.
CELESTIAL BLACK DIAMOND SERUM
Uniquely formulated with a delivery system that is unrivalled, the Celestial Black Diamond Serum improves firmness and elasticity whilst encouraging collagen and elastin to improve the firmness and elasticity in the skin. Also designed to hydrate, volumize and smooth the skin, the black diamond particles allow for the highly potent ingredients to penetrate the skin resulting in a transformed complexion.
If you were to advise a London guide, what would be on your list?
Well, As I grew up in Notting Hill, it will always have my heart and if I was recommending spots in London, a wander around Notting Hill would be high up on my list. From there it would be all the best shopping destinations, the iconic private members club, Annabels, Harrods and Liberty’s for any cute and unique gifts. I would always pop into 111CRYO at Harrods for the Cryo Facial and treatment for the ultimate recharge. Sometimes the city is great, but the beautiful secrets of the English countryside is something that should be experienced.
Your In-Flight Essentials?
I don’t have a routine per say and I am certainly not as thorough as Naomi Campbell but I would apply the Meso Infusion Lip Duo and I would always wipe my phone down with anti-bacterial wipes, in fact I do this every day, the bacteria build up is no good for the skin.
In terms of Industry, where do you see the hair industry going?
Well Instagram has changed so much and has impacted the way we consume and learn within the industry, especially with so many creatives, but I still find that a massive amount of people come to the professionals to share the knowledge on how to carry out or complete a desired look, more than ever there is power behind ‘how-to’ videos.
A very valid point and in terms of 2020?
In terms of what we are to see in 2020, things are going to be super creative and we will see a wider awareness for people doing their own thing and it will be expressive and artistic. People will move away from the overtly glamorous looks and will create looks they can tailor to their everyday. As it’s currently Award Season which is the busiest time of the year leading up to the Met Ball, hairstyles are certainly more elaborate, and everyone loves an up do. I would say the most timeless look has to be the blunt bob, it comes around year on year, but it is effortless and timeless.
Outside of hair, what other industries are you into?
I am hugely into Interiors and I would describe my style as 60s/70s glamour, think elaborate and dramatic but I often fantasise about 80s Dallas and Joan Collins and I have to reign myself in. I also love Baking; it is the ultimate way to relax and I find that it is my meditation and therapy. If I’m in the USA I would bake a lot of cookies as everyone is obsessed with then over here and in the UK, I would bake more traditional styles like a lemon tart or an apple tart – it allows for me to be creative outside of my job.
Finally, the best advice you have ever received?
It would have to be from my grandfather, he would often say to me “it’s not how well you’re doing but how well people think you’re doing”. I haven’t successfully implemented it however you can look to Instagram today and people see our work and are blown away by it, but we can be so hard on ourselves and not appreciate our own work ourselves.