January 02, 2020
HOW 2020 WILL CHANGE YOUR SKIN
By Nateisha Scott
When putting skincare and beauty into context, you have to take into consideration the cultural shifts that are happening in and around the beauty industry. This is a time where the beauty industry is breaking old boundaries and creating new rules that include everyone, everything and any concern. From the fusion of beauty and tech to personalised beauty treatments that cater to your skin dependent on hormones or day-to -day issues, this a time where the beauty industry is exciting, invigorating and inclusive of all.
A NEW DECADE FOR YOUR SKIN
By Nateisha Scott
INCLUSIVE BEAUTY
Last year was momentous for inclusivity and including all skin tones and all genders, beauty was an exciting time to be a part of. 2020 shows no signs of slowing down and by expanding inclusive beauty there will be more space and more movement of approval around catering to everyone. Male focused beauty routines and gender-neutral products are key for opening the boundaries around inclusivity.
At 111SKIN, we know and understand the importance of skin health regardless of race, age or gender. As part of our ethos we have incorporated ranges and products that tackle this. When it comes to gender and race, we see skin first and for that we have created 6 ranges that focus on improving skin. Where male skin is concerned about excessive oiliness, products that work over facial hair and ease of application we have products that delivers these needs and doesn’t hold back on the science. The Exfolactic Cleanser, works as both a cleanser and exfoliator, not only saving time in your routine but also sloughing away the dead skin cells that build up on the skin causing clogged pores and breakouts. In addition, our Antioxidant Energising Essence delivers fast-acting antioxidant properties whilst being gentle enough to not irritate razer bumps. The Celestial Black Diamond Emulsion is a great option as a final step in the routine as it works to infuse the skin with potent active ingredients that is delivered with the aid of diamond powder.
AGELESS BEAUTY
The beauty industry has historically focused its marketing efforts on women aged 24 – 34 but from the marginalised age gap, the industry has missed out on potential customers outside of the age gap. According to a report by AARP, 70% of women aged 40+ want to see more products targeting perimenopausal women and menopausal women and 74% of boomers perceiving a lack of representation. In the same light, teens, tweens and children are untapped opportunities. Although not as strong as adult skincare, according to Euromonitor it grew by 9% last year.
A way we have pioneered ageless beauty is by creating ranges that compliment skin concerns. Our Celestial Black Diamond Range is an intensive collection that uses fine diamond particles as a method to aid the delivery 111SKIN’s potent active ingredients deep into the skin. Designed for more mature skin, the diamond particles are non-irritating and non-volatile, making this the perfect addition to achieving intense results. Whereas our Clarity Collection is not just focused on blemishes and breakouts but can also help target the control of teenage blemishes with active ingredients like Rosemary Hydrolat, Salicylic Acid and Kojic Acid.
BEAUTY & WELLNESS
The interest around beauty and wellness will be at an all-time high this year as the industries move together to offer a bespoke and unique experience. We have the surge in vitamins and supplements, active beauty around fitness, medically focused products and airline skincare. At the heart of beauty and wellness, the focus is around enhancing and rejuvenating the skin, mind and body.
An area we have been integrating into the brand for the past few years is merging the bridge between the two industries. At the core of 111SKIN, we believe in skin health, vitality and all-round enhancement. For this we have founded 111CRYO/HEAT as a contrast therapy in succession to reset, restore and rejuvenate the body for complete holistic wealth. A range that then mimics this treatment is our Regenerative range, harnessing the power of the cold in skincare, it is designed to tighten, tone and sculpt the skin in the same way that cryotherapy sculpts and targets the body. For internal vitality, we will be introducing the Reparative Beauty Dose that is a full-spectrum antioxidant supplement formulated to support skin functions for healthy, radiant and fortified complexion – coming soon.
SUSTAINABILITY
The push to look after our planet, is growing increasingly each year and with still a way to go it is important to note that in 2020 the focus will be just as bright. Consumers are leading the conversation around the shift from plastic and sustainable packages that won’t harm the world.
Introducing Positive Luxury, a company that believes and sphere heads the understanding around a sustainably managed ecosystem. Positive Luxury connects luxury customers to a mindful approach to consumerism and a part of the 111SKIN journey, Positive Luxury has awarded this brand with the butterfly mark that stands for the efforts and achievements towards a more sustainable future. Some achievement includes our bio cellulose masks being bio-degradable, products that are free from parabens, paraffins, silicones, toxins and beeswax and sources raw materials responsibly.
INGREDIENT TRANSPARENCY
In the efforts for consumers to have a greater insight into what products are doing to their skin and what is integrated into the formula. Manifesting itself through the clean beauty movement, ingredient transparency is vital to the integrity of the brand.
With that in mind we have been focused on making sure our channels are transparent and our products clearly outline the formula and included ingredients. Our ingredients list outlines what is exactly in our products and why we use them to benefit our skincare ranges.
When putting skincare and beauty into context, you have to take into consideration the cultural shifts that are happening in and around the beauty industry. This is a time where the beauty industry is breaking old boundaries and creating new rules that include everyone, everything and any concern. From the fusion of beauty and tech to personalised beauty treatments that cater to your skin dependent on hormones or day-to -day issues, this a time where the beauty industry is exciting, invigorating and inclusive to all.
INCLUSIVE BEAUTY
Last year was momentous for inclusivity and including all skin tones and all genders, beauty was an exciting time to be a part of. 2020 shows no signs of slowing down and by expanding inclusive beauty there will be more space and more movement of approval around catering to everyone. Male focused beauty routines and gender-neutral products are key for opening the boundaries around inclusivity.
At 111SKIN, we know and understand the importance of skin health regardless of race, age or gender. As part of our ethos we have incorporated ranges and products that tackle this. When it comes to gender and race, we see skin first and for that we have created 6 ranges that focus on improving skin. Where male skin is concerned about excessive oiliness, products that work over facial hair and ease of application we have products that delivers these needs and doesn’t hold back on the science. The Exfolactic Cleanser, works as both a cleanser and exfoliator, not only saving time in your routine but also sloughing away the dead skin cells that build up on the skin causing clogged pores and breakouts. In addition, our Antioxidant Energising Essence delivers fast-acting antioxidant properties whilst being gentle enough to not irritate razer bumps. The Celestial Black Diamond Emulsion is a great option as a final step in the routine as it works to infuse the skin with potent active ingredients that is delivered with the aid of diamond powder.
AGELESS BEAUTY
The beauty industry has historically focused its marketing efforts on women aged 24 – 34 but from the marginalised age gap, the industry has missed out on potential customers outside of the age gap. According to a report by AARP, 70% of women aged 40+ want to see more products targeting perimenopausal women and menopausal women and 74% of boomers perceiving a lack of representation. In the same light, teens, tweens and children are untapped opportunities. Although not as strong as adult skincare, according to Euromonitor it grew by 9% last year.
A way we have pioneered ageless beauty is by creating ranges that compliment skin concerns. Our Celestial Black Diamond Range is an intensive collection that uses fine diamond particles as a method to aid the delivery 111SKIN’s potent active ingredients deep into the skin. Designed for more mature skin, the diamond particles are non-irritating and non-volatile, making this the perfect addition to achieving intense results. Whereas our Clarity Collection is not just focused on blemishes and breakouts but can also help target the control of teenage blemishes with active ingredients like Rosemary Hydrolat, Salicylic Acid and Kojic Acid.
BEAUTY & WELLNESS
The interest around beauty and wellness will be at an all-time high this year as the industries move together to offer a bespoke and unique experience. We have the surge in vitamins and supplements, active beauty around fitness, medically focused products and airline skincare. At the heart of beauty and wellness, the focus is around enhancing and rejuvenating the skin, mind and body.
An area we have been integrating into the brand for the past few years is merging the bridge between the two industries. At the core of 111SKIN, we believe in skin health, vitality and all-round enhancement. For this we have founded 111CRYO/HEAT as a contrast therapy in succession to reset, restore and rejuvenate the body for complete holistic wealth. A range that then mimics this treatment is our Regenerative range, harnessing the power of the cold in skincare, it is designed to tighten, tone and sculpt the skin in the same way that cryotherapy sculpts and targets the body. For internal vitality, we will be introducing the Reparative Beauty Dose that is a full-spectrum antioxidant supplement formulated to support skin functions for healthy, radiant and fortified complexion – coming soon.
SUSTAINABILITY
The push to look after our planet, is growing increasingly each year and with still a way to go it is important to note that in 2020 the focus will be just as bright. Consumers are leading the conversation around the shift from plastic and sustainable packages that won’t harm the world.
Introducing Positive Luxury, a company that believes and sphere heads the understanding around a sustainably managed ecosystem. Positive Luxury connects luxury customers to a mindful approach to consumerism and a part of the 111SKIN journey, Positive Luxury has awarded this brand with the butterfly mark that stands for the efforts and achievements towards a more sustainable future. Some achievement includes our bio cellulose masks being bio-degradable, products that are free from parabens, paraffins, silicones, toxins and beeswax and sources raw materials responsibly.
INGREDIENT TRANSPARENCY
In the efforts for consumers to have a greater insight into what products are doing to their skin and what is integrated into the formula. Manifesting itself through the clean beauty movement, ingredient transparency is vital to the integrity of the brand.
With that in mind we have been focused on making sure our channels are transparent and our products clearly outline the formula and included ingredients. Our ingredients list outlines what is exactly in our products and why we use them to benefit our skincare ranges.